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Brainstorm Design 2023

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EVENT DETAILS

Rapid advances in artificial intelligence, blockchain and other digital technologies are radically transforming the way businesses use design to understand and serve their customers. New digital tools enable companies to gain unprecedented knowledge of customer preferences and motivations and make it possible to fashion ever more complex products and services in shorter time and with fewer resources. And yet those same tools raise new and daunting strategic and ethical concerns. Critics fear that computers, and the corporations who run them, now know too much about human behavior. Others question whether companies can claim intellectual property rights to products that have been designed by machines that have been trained on the data from human actions and creativity. Many worry the dazzling new technologies will render designers obsolete and are creating a world in which the dominant ethos is the antithesis of good design—one that feels less user friendly, less human, less humane. Brainstorm Design will also explore the ways in which design and design thinking can contribute to challenges related to climate change and sustainability; diversity and inclusion; ethics; and more.


Brainstorm Design gathers powerful FORTUNE 500 executives and the world's preeminent designers to explore the crucial question of how to achieve business results through design. These experts share their insights and the cutting-edge design work transforming their industries. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.

SPEAKERS
  • Studio Leader, the LAB at Rockwell GroupAndrew Lazarow
    Andrew Lazarow
    Studio Leader, the LAB at Rockwell Group

    Andrew Lazarow is the Studio Leader of the LAB at Rockwell Group. He oversees the experience design and technology studio embedded within Rockwell Group. As an award-winning interactive designer, Andrew Lazarow leads the LAB in creating compelling branded experiences, immersive environments, exhibitions, and pop-ups. Notable projects include FUTURES at the Smithsonian Arts and Industries Building, the Harvey Fierstein Theatre Lab at the New York Public Library, the Museum of Broadway, an immersive theater for Norwegian Cruise Lines, and Illuminarium Experiences in Atlanta and Las Vegas. Prior to joining Rockwell Group, he regularly collaborated with the firm, contributing as the video and projections designer for Terms of My Surrender on Broadway and the Norwegian Cruise Lines tour of Kinky Boots. Andrew Lazarow has taught design at New York University for the past eight years.
  • DIRECTOR DESIGN OF BCGX SINGAPOREANOUK SYLVESTRE
    ANOUK SYLVESTRE
    DIRECTOR DESIGN OF BCGX SINGAPORE
    Anouk Sylvestre is currently leading the design practice at BCG X Singapore. A designer at heart, with a background in cognitive science, Anouk combines purpose driven storytelling and branding, from her time at Landor, with building world class consumer products at R/GA and lean experimentation from her startup and corporate venture building experience. She has worked in Europe, China and South East Asia, crafting brands and services for large corporates such as BMW, P&G, Google, ING, Standard Chartered, as well as 0 to 1 start-ups. She believes that in a world where ideas have become commoditized, our role as designers is to select and validate the ones that really matter.
  • Co-founder and Chair, Design for GoodBen Sheppard
    Ben Sheppard
    Co-founder and Chair, Design for Good

    Ben is co-founder and chair of Design for Good: a global non-profit that brings together hundreds of the world’s best designers to develop solutions for the United Nations' sustainable development goals. Members include Airbus Commercial, bp, DBS Bank, General Mills, LIXIL, Logitech, Lloyds Banking Group, Nedbank, Nestlé, McKinsey & Company, Microsoft, PepsiCo, Philips, and Royal College of Art. Together the alliance aims to directly improve millions of lives.

    Ben was a longstanding partner at McKinsey & Company, where he led global research on design: convening the quarterly Chief Design Officer roundtable and publishing on the business value of design. He is also senior advisor to the Design Council.
  • PARTNER AND EXECUTIVE MANAGING DIRECTOR, ASIA OF IDEOCHARLES HAYES
    CHARLES HAYES
    PARTNER AND EXECUTIVE MANAGING DIRECTOR, ASIA OF IDEO
    Charles Hayes is the Executive Managing Director of IDEO Asia and Partner. He drives IDEO's business growth and impact through his work which ranges from guiding programs that deliver innovation for clients, to providing strategic advisory to executive teams and building creative capabilities. With 15 years of experience working with clients across the Asia Pacific Region, he has been awarded accolades like the Magnolia Silver Award by the Foreign Affairs Office of the Shanghai Municipal People's Government for outstanding contributions. He was recognized in 2014 by Fast Company China magazine as one of 100 Most Creative People in Business, selected by The Aspen Institute as a First Movers Fellow in the class of 2016, and served as a member of the World Economic Forum Global Future Council on China (2020-22).
  • Senior Editor, FORTUNE AsiaCLAIRE ZILLMAN
    CLAIRE ZILLMAN
    Senior Editor, FORTUNE Asia

    Claire Zillman is a Hong Kong-based senior editor for Fortune, where she oversees a team of reporters that covers business in Asia.She also writes stories on women in business and gender in the workplace.Her feature on the then -unbroken glass ceiling at Wall Street’s banking giants won a New York Press Award for business reporting.She co- authors Fortune’s Broadsheet newsletter about women in business and co-chairs various Most Powerful Women conferences.Before moving to Hong Kong in 2020, she worked for Fortune in London and New York.Earlier in her career, Claire was a reporter for The American Lawyer magazine, covering legal affairs.She graduated with degrees in journalism and history from Syracuse University and is originally from Chicago.
  • Chair, Brainstorm Design; Executive Editor, Asia FORTUNEClay Chandler
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE

    Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.
  • AUTHOR, USER FRIENDLY; UX DESIGNER AT GOOGLECLIFF KUANG
    CLIFF KUANG
    AUTHOR, USER FRIENDLY; UX DESIGNER AT GOOGLE
    Cliff Kuang, a user-experience designer at Google specializing in emerging AI applications, is also the acclaimed author of "User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play." Praised by the New York Times as "a tour de force, an engrossing fusion of scholarly research [and] professional experience”, the book garnered recognition from Amazon and FORTUNE as one of the best books of the year and is taught in several universities worldwide. Previously, Cliff Kuang was the Head of UX and product at Fast Company; the Founder of Fast Company’s design site, Co.Design, and an editor at Wired. Under his leadership, Co.Design won a National Magazine Award within two years of its founding. Throughout his journalism career, Cliff Kuang edited over 7,000 stories focusing on design and technology.
  • PRESIDENT AT CHRISTIE'S ASIA PACIFIC庞智锋 FRANCIS BELIN
    庞智锋 FRANCIS BELIN
    PRESIDENT AT CHRISTIE'S ASIA PACIFIC
    With a distinguished career spanning 17 years in premium and luxury consumer goods, Francis Berlin joined Christie’s in 2016 as Global Managing Director, Asian Art and has held the position of President in Christie’s Asia Pacific since January 2019. He manages all Asia Pacific-based teams and serves as the key decision-maker for all transactions conducted by Asia-based collectors on a global scale, spanning live, online, and private sales. His global purview extends to the supervision of Christie’s Asian and World Art department, as well as the Luxury department. As part of his visionary leadership, Francis Berlin is overseeing a groundbreaking initiative to relocate Christie’s APAC headquarters to The Henderson in 2024—a prominent new structure in Hong Kong's central business hub with 50,000 square feet of art-inspired space. This move aims to enhance Christie’s ability to deliver exceptional service to clients and enthusiasts, boasting a year-round saleroom and state-of-the-art gallery presence in Asia. Outside of his corporate responsibilities, Francis Berlin is a member of the Board of Advisors for Kids Earth Fund in Japan and serves on various boards as non-executive Chairman and Independent Non-executive Director.
  • HEAD OF DESIGN AT JIYUE AUTOFRANK WU
    FRANK WU
    HEAD OF DESIGN AT JIYUE AUTO
    Frank Wu is a renowned Chinese American automotive and technology designer. His work has received numerous international design accolades, including German Red Dot Design, IF Design, and Japan's Good Design Awards. Wu serves as CDO and Head of Design at Jiyue Robocar, a premium robotic EV startup jointly launched by Chinese tech giant Baidu and automaker Geely. Jiyue specializes in developing advanced AI technology and P2P autonomous driving vehicles featuring next-generation 3D HMI interface. At Jiyue, Wu is responsible for leading a global design team and oversees the design development of all advanced vehicle and technology projects, including the highly anticipated Jiyue ROBOCAR 01 sports SUV and ROBOCAR 02 sports sedan. Wu is known for his ability to combine cutting-edge technology with pure and functional design that are both aesthetically modern yet highly efficient.
  • FOUNDER AND CEO OF XKOOL TECH何宛余 HE WANYU
    何宛余 HE WANYU
    FOUNDER AND CEO OF XKOOL TECH
    Wanyu He, founder and CEO of XKool Tech, adjunct assistant professor of Faculty of Architecture, PhD Candidate of FIU artificial intelligence and space architecture. She was a senior project architect in OMA for seven years, with experience in project management, business and brand, during which period she took charge of many international projects, including the Shenzhen Stock Exchange. MSc. in Architecture and Urban design (Design and computer algorithm) at Delft University of Technology, Berlage Institution, sci-fi author.
  • PARTNER AT SQUINT/OPERAJAN BUNGE
    JAN BUNGE
    PARTNER AT SQUINT/OPERA
    As the Partner at Squint/Opera, Jan Bunge assumes a pivotal role in steering the creative and digital excellence of numerous international projects. He cultivates enduring partnerships with industry leaders, playing an instrumental role in advancing the studio's influence in the built environment and green technology sectors. His extensive network also ensures he remains abreast of the latest technology and industry trends, integrating them to push the boundaries of the studio's work. Boasting two decades of professional expertise, Jan Bunge possesses an intimate knowledge of the realms of architecture and urban design. His thought leadership expertise is in: Digital Twins, the impact of digital technology on the spatial experience of our built environment, technology and collaboration in the built environment (VR/AR), and data sharing and ethics in the built environment.
  • FORMER GENERAL MANAGER, DESIGN AT IBMKATRINA ALCORN
    KATRINA ALCORN
    FORMER GENERAL MANAGER, DESIGN AT IBM
    As the former General Manager of Design at IBM, Katrina Alcorn oversees one of the world's most extensive design practices, guiding a team of over 3,000 designers. This team crafts software, hardware, brand, and web experiences used by millions globally. Under Katrina's leadership, IBM's enterprise design thinking practice has trained around half a million individuals across diverse industries worldwide. Before joining IBM in 2021, she spent two decades spearheading strategic design initiatives in Silicon Valley, catering to Fortune 500 companies, startups, and non-profits in high-tech, energy, and healthcare sectors. She is a seasoned speaker at design conferences and has shared her insights on design at prestigious institutions like Harvard and Stanford. Additionally, Katrina Alcorn is also the acclaimed author of "Maxed Out," an award-winning book delving into the challenges faced by mothers in the workplace.
  • CHAIRMAN & FOUNDER, GLOBAL PRINCIPAL DESIGNER OF AEDAS纪达夫 KEITH GRIFFITHS
    纪达夫 KEITH GRIFFITHS
    CHAIRMAN & FOUNDER, GLOBAL PRINCIPAL DESIGNER OF AEDAS
    Keith Griffiths is the Chairman, Founder and Global Principal Designer of Aedas, one of the world’s largest architectural practices with 1,100 staff in 12 offices internationally. At the core of Aedas' inception is the precept that architectural design hinges upon a profound understanding of the social and cultural fabric of the cities and communities it serves. As an internationally respected architect and masterplanner with over four decades of experience in city-scale urban planning and designing high-rise, high-density buildings, he leads Aedas’ diverse portfolio of high-rise residential, commercial, retail and mixed-use buildings across Asia, Europe, the Americas and the Middle East. Notably, Keith Griffiths is one of the creative minds behind the famous city skyline of Hong Kong and numerous iconic developments throughout the cities of China and Southeast Asia.
  • DIRECTOR OF R&D AT GEHLLISELOTT STENFELDT
    LISELOTT STENFELDT
    DIRECTOR OF R&D AT GEHL
    As the Director of R&D at Gehl, Liselott Stenfeldt is responsible for developing strategic visions and innovative concepts that incorporate citizen-centricity and new models of collaboration, with the goal to guide future urban development. She is driven by her curiosity to discover how technology can contribute positively to make everyone's life easier and healthier, such as: how can we collect, process and share data in order to help expose new patterns and unfold hidden communities, as well as social connections in order to create a better, and more inclusive cities for everyone?
  • CHIEF DESIGN OFFICER AT PEPSICOMAURO PORCINI
    MAURO PORCINI
    CHIEF DESIGN OFFICER AT PEPSICO
    Mauro Porcini is PepsiCo's pioneer Chief Design Officer, having first joined the company in 2012. Living up to expectations, he infuses design thinking into PepsiCo’s culture and created a new approach to innovation by design that impacts the company’s product platforms and brands. His expertise spans from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He is also an accomplished author, publishing his first English book in 2022 titled "The Human Side of Innovation. The Power of People in Love with People (Berrett-Koehler)", which centers around innovation, design and leadership. The book was named a Gold Winner of the Better Future – New York Design Award upon its release. Currently, Mauro Porcini is the President of the Politecnico of Milan Foundation in the United States (Fellows of Politecnico) and sits on the board of directors of the Design Management Institute, as well as on the advisory council of other design, art, innovation and business institutions.
  • VICE PRESIDENT OF OPERATIONS AND ACADEMIC AFFAIRS AT GOODNOTESMINH TRAN
    MINH TRAN
    VICE PRESIDENT OF OPERATIONS AND ACADEMIC AFFAIRS AT GOODNOTES
    Dr. Minh Tran is currently the Vice President of Operations and Academic Affairs at Goodnotes, a beloved digital note-taking app that won Apple's 2022 iPad App of the Year and is enjoyed by more than 24 million monthly users around the world. With a BA in Psychology from Yale University and a Doctorate in Education from HKU, Dr. Tran's career has spanned the globe, from teaching 5th grade in Los Angeles to literature at CUHK to advising governments around the world on large-scale assessment and training projects. Before Goodnotes, he was the founding Executive Director of Bloom KKCA Academy, a new Hong Kong bilingual school of innovation. Dr. Tran is on a Board Trustee of CUHK's New Asia College and the Yale-China Association.
  • Co-chair, Brainstorm Design; Editor, Asia at FortuneNicholas Gordon
    Nicholas Gordon
    Co-chair, Brainstorm Design; Editor, Asia at Fortune

    Nicholas Gordon is a Hong Kong-based associate editor, where he assists with audience development and commentary coverage for the Asia-Pacific region. Before joining Fortune, he worked as a content manager for a Hong Kong-based think tank working on regional economic development issues. He has a masters in international relations from Oxford University and a bachelors in social studies from Harvard College.
  • CO-CHAIRPERSON AND MANAGING DIRECTOR OF MGM CHINAPansy Ho
    Pansy Ho
    CO-CHAIRPERSON AND MANAGING DIRECTOR OF MGM CHINA
  • DESIGN LEAD AT ACCENTURE SONG (MELBOURNE)PRUE JONES
    PRUE JONES
    DESIGN LEAD AT ACCENTURE SONG (MELBOURNE)
    Hailed as one of the foremost creative experts in the world by LLB Online, Prue has held numerous creative leadership positions across the advertising, design and digital industries over a career spanning 25 plus years. During that time, she has participated as a juror on multiple Australian and international design awards, including Spikes Asia and Cannes. Prue is also a sometime creative futurist and sought-after speaker on the impact of emerging technologies and how they’ll shape the way we interact with governments, systems, services, products and each other. As a passionate advocate for the advancement of women in the notoriously male-dominated creative industries, Prue also co-conceived and launched the Never Not International Women’s Day initiative aimed at elevating the voices of creative women which has been running 24/7 for the last three years.
  • EXECUTIVE DIRECTOR OF STANFORD D.SCHOOLSARAH STEIN GREENBERG
    SARAH STEIN GREENBERG
    EXECUTIVE DIRECTOR OF STANFORD D.SCHOOL
    Sarah Stein Greenberg is the Executive Director of the Stanford d.school and the author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways (Ten Speed Press). She leads a community of designers, faculty, and other innovative thinkers who help people unlock their creative abilities and apply them to the world. Sarah Stein Greenberg speaks regularly at universities and global conferences on design, business, and education. She holds an MBA from Stanford's Graduate School of Business, a BA in History from Oberlin College and also serves as a trustee for Rare, a global conservation organization. Among other creative pursuits, she spends her free time as an underwater and wildlife photographer.
  • CREATIVE DIRECTOR OF STANFORD D.SCHOOLSCOTT DOORLEY
    SCOTT DOORLEY
    CREATIVE DIRECTOR OF STANFORD D.SCHOOL
    Scott Doorley, as the Creative Director at the Stanford d.school, is a multi-faceted professional involved in design, education, and writing. With extensive experience in film and human computer interaction, he teaches classes at the intersection of media and design. His design and interactive installations have been exhibited in museums spanning from San Jose, USA to Helsinki, Finland. Additionally, his work has appeared in various distinguished publications like the New York Times, Fast Company and the Architecture and Urbanism magazines.
  • FOUNDER AND DIRECTOR ARCHITECT OF B.L.U.E. ARCHITECTURE STUDIO青山周平 SHUHEI AOYAMA
    青山周平 SHUHEI AOYAMA
    FOUNDER AND DIRECTOR ARCHITECT OF B.L.U.E. ARCHITECTURE STUDIO
    Shuhei Aoyama is the Director of B.L.U.E. Architecture Studio, which he founded in 2014 in Beijing. His main representative works include Zolaism Café, 1402 Coffee, Tang Hotel, % Arabica Coffee, Kuanzhai Alley and BAN Villa. Shuhei Aoyama's outstanding works have received recognition from prestigious global awards, exemplified by his company B.L.U.E. Architecture Studio's accolades such as the Architizer A+Awards, Architecture MasterPrize and Restaurant & Bar Design Awards. He has also been rated as ‘Model Young Designer of the Year’ by Beijing Youth Weekly in 2017. That same year, he was named among the '40 under 40 - Chinese Outstanding Young Designers' and recognized as the '2017 Best International Entrepreneur of the Year - Yicai Brilliant 20'.
  • Global Chief of Design, General MillsTeman Evans
    Teman Evans
    Global Chief of Design, General Mills

    As Global Chief of Design at General Mills, Teman brings with him a diverse background, including design leadership within agencies and global CPG organizations. Before General Mills, Teman was the Global Director of Brand Design and Customer Experience Design at PepsiCo. Prior to that, he was Vice President of Branding and Strategy at FCB (Foote, Cone, & Belding), and also worked with renowned architects David Rockwell in NYC and Rem Koolhaas in Europe and Asia. As an entrepreneur, Teman co-founded DIOSCURI, a design and brand consulting agency with products sold around the world and appearing in several media outlets, including Time Magazine, The New York Times, and the Oprah Winfrey Show. Teman holds a master’s degree from Harvard University’s Graduate School of Design, where he is also a faculty member, teaching courses in design thinking, branding and strategic innovation.
  • DESIGNER AND FOUNDER OF STUDIO TIM FU LTDTIM FU
    TIM FU
    DESIGNER AND FOUNDER OF STUDIO TIM FU LTD
    Tim Fu is a renowned architectural designer specializing in advanced computation and Artificial Intelligence (AI). Emerging from Zaha Hadid Architects, he has founded Studio Tim Fu, an avant-garde architectural firm pioneering the integration of AI into visionary design. As an avid educator, he has held various workshops on advanced computation in design and actively advocates on the use and integration of AI in the architectural industry. He's a prominent voice on the use of AI in architecture, speaking at numerous universities and global conferences and cultivated a significant online presence by sharing content that highlights both his innovative designs and the utilization of AI technologies.
  • Partner and Principal at Conran and PartnersTina Norden
    Tina Norden
    Partner and Principal at Conran and Partners

    Tina is an architect and interior designer with a diverse portfolio stretching across many contexts and continents, from hotel and restaurant design to high-end residential. Tina has recently completed her second project for 5 Star Park Hyatt with the opening of Jakarta and the new Peninsula Boutique Café and Flower Atelier in London. She is currently working on a number of residential and hospitality projects globally. With every project, Tina approaches the brief by delving into its context and unique history to create timeless spaces that tell a story. She designs for style over fashion to ensure the result is long-lasting and consistently fresh.
  • Founder and Creative Director, Tom DixonTom Dixon
    Tom Dixon
    Founder and Creative Director, Tom Dixon

    Established in 2002, Tom Dixon is a British luxury design brand which is represented in 90 countries. Specialising in furniture, lighting and accessories, Tom Dixon has hubs in London, Milan, New York, Tokyo and China. With an aesthetic that is intrinsically inspired by the brand’s British roots, the products are internationally recognised and appreciated for their pioneering use of materials and techniques. Founder and eponymous Creative Director Tom Dixon (OBE) is a restless innovator who rose to prominence in the mid-1980s as a maverick, untrained designer with a line in welded salvage furniture and is now one of the industry’s most feted British designers, internationally heralded as a significantly original talent.
  • Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & FriendsTony Chambers
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends

    Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.
  • Executive Editor, Shanghai, FORTUNE ChinaFang Wang
    Fang Wang
    Executive Editor, Shanghai, FORTUNE China

    Wang Fang is Executive Editor, Shanghai, of Fortune China.Before joining Fortune in March 2021, she spent 18 years at the Financial Times, holding multiple roles including online news editor (New York City), multimedia producer (London), and senior duty editor of the FT’s Chinese website (Beijing).Fang graduated from New York University in 2003 with an MA degree in business and economic reporting.She received her BA degree in journalism from Fudan University in Shanghai in 1999. Between 1999 and 2001 she was a technology industry reporter at Shanghai Daily.
  • VICE PRESIDENT AND HEAD OF DESIGN AT GAC R&D CENTER张帆 ZHANG FAN
    张帆 ZHANG FAN
    VICE PRESIDENT AND HEAD OF DESIGN AT GAC R&D CENTER
    Zhang Fan is responsible for the management of all the model design of GAC Group's self-developed brands "GAC MOTOR" and "AION". The models have received the Gold Award of the China Exterior Design Award, China Excellent Industrial Design Award, China Design Red Star Award, Germany iF Design Award, etc. GAC adopts its "China-leading and world-pioneering" design strength to promote its self-developed brand sales and market growth. At the same time, as a representative of China's local car design brand, GAC has taken a significant position for Chinese automotive design in the world.
  • Chief Executive Officer, FORTUNEAlan Murray
    Alan Murray
    Chief Executive Officer, FORTUNE

    Alan Murray is CEO of Fortune Media. He oversees the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Murray also writes a closely-read daily newsletter for Fortune, CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center’s digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as deputy managing editor, executive editor online, Washington bureau chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the author of multiple books, including Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.
    • Schedule
    2023-12-06
    2023-12-06
    07:00-09:00

    REGISTRATION DESK OPENS

    2023-12-06
    09:00-09:10

    WELCOME REMARKS

    Speaker
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE
    2023-12-06
    09:10-09:40

    DESIGN’S NEXT CHAPTER

    A provocative recent essay in Fast Company argues that, over the past decade, CEOs of many large companies have “broken up” with design. Is that true? If so, what went wrong? In this opening roundtable, some of today’s leading commercial designers debate the value of design in an evolving marketplace.

    Speaker
    Brainstorm Design 2023
    Ben Sheppard
    Co-founder and Chair, Design for Good
    Brainstorm Design 2023
    CLIFF KUANG
    AUTHOR, USER FRIENDLY; UX DESIGNER AT GOOGLE
    Brainstorm Design 2023
    KATRINA ALCORN
    FORMER GENERAL MANAGER, DESIGN AT IBM
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE
    2023-12-06
    09:40-09:55

    DESIGN IN FOCUS: FOUR FOUNDATIONS FOR AN UNKNOWABLE FUTURE

    A globally recognized design educator shares insights on the new
    essentials of design education in these fast changing times.

    Speaker
    Brainstorm Design 2023
    SARAH STEIN GREENBERG
    EXECUTIVE DIRECTOR OF STANFORD D.SCHOOL
    2023-12-06
    09:55-10:10

    WHEN ANDROIDS DREAM: AI, ART AND THE NEW MARKETPLACE

    Is a piece of art less valuable because it is generated by an algorithm? Who owns art created by an AI system trained on the work of real people? The top executive at one of the world’s leading auction houses explains how AI is shaking up the art world.

    Speaker
    Brainstorm Design 2023
    庞智锋 FRANCIS BELIN
    PRESIDENT AT CHRISTIE'S ASIA PACIFIC
    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends
    2023-12-06
    10:10-10:40

    NETWORKING AND COFFEE BREAK

    2023-12-06
    10:40-10:55

    THE POWER OF SKETCHING

    The founder of a leading international architectural firm that has eagerly embraced AI as a design tool argues there’s no substitute for pen, paper, and a hand-drawn sketch.

    Speaker
    Brainstorm Design 2023
    纪达夫 KEITH GRIFFITHS
    CHAIRMAN & FOUNDER, GLOBAL PRINCIPAL DESIGNER OF AEDAS
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE
    2023-12-06
    10:55-11:10

    DESIGN IN FOCUS: HOW TO USE DATA TO CREATE BETTER CITIES FOR EVERYONE

    Gehl's approach to city planning is centered around the idea of creating human-centric urban environments that prioritize the needs and well-being of people. The firm emphasizes the importance of designing cities that are not only functional but also enjoyable and sustainable. Gehl’s director of research and development will share thoughts on how data can help expose new patterns and unfold social connections to create better and more inclusive cities for everyone.

    Speaker
    Brainstorm Design 2023
    LISELOTT STENFELDT
    DIRECTOR OF R&D AT GEHL
    2023-12-06
    11:10-11:25

    DESIGN IN FOCUS: PROBLEM SOLVING AT MASSIVE SCALE

    A bestselling author explains why feedback loops are crucial in every
    product’s design — digital or otherwise.

    Speaker
    Brainstorm Design 2023
    CLIFF KUANG
    AUTHOR, USER FRIENDLY; UX DESIGNER AT GOOGLE
    2023-12-06
    11:25-11:45

    DESIGNING SPECTACLES

    An award-winning interactive designer guides us through the new frontier in design: creating branded experience through spectacles and immersive environments that are redefining architecture, retail, and entertainment.

    Speaker
    Brainstorm Design 2023
    Andrew Lazarow
    Studio Leader, the LAB at Rockwell Group
    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends
    2023-12-06
    11:45-12:05

    YES, WE CAN: REIMAGINING AN ICONIC BRAND VIA ZOOM

    Great brand design must tell a compelling and holistic story. A celebrated Chief Design Officer explains how his team created a new look for an iconic brand that connects its storied heritage with the company’s bold vision for what’s to come.

    Speaker
    Brainstorm Design 2023
    MAURO PORCINI
    CHIEF DESIGN OFFICER AT PEPSICO
    Brainstorm Design 2023
    Alan Murray
    Chief Executive Officer, FORTUNE
    2023-12-06
    12:05-12:20

    SWITCH BREAK

    2023-12-06
    12:20-13:45

    NETWORKING LUNCH

    2023-12-06
    13:45-14:00

    SWITCH BREAK

    2023-12-06
    14:00-14:20

    MACAU’S DESIGN FUTURE

    Macau has a bold economic vision for its future—one that involves
    dramatic expansion of the city’s array of cultural, art, retail, and
    entertainment tourism offerings. What role will design play in that
    transformation? A visionary local business leader describes how
    design can help shape and revitalize Macau’s iconic neighborhoods.

    Speaker
    Brainstorm Design 2023
    Alan Murray
    Chief Executive Officer, FORTUNE
    2023-12-06
    14:20-14:35

    SUBMARINE DREAM: A DEEP DIVE WITH TOM DIXON

    The founder and creative director of the globally recognised
    eponymous design brand tells us about his regenerative underwater
    factory, the growth of Biorock and how AI is bringing it closer to
    reality.

    Speaker
    Brainstorm Design 2023
    Tom Dixon
    Founder and Creative Director, Tom Dixon
    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends
    2023-12-06
    14:35-14:55

    LEVERAGING AI’S POWER

    Leaders of some of the world’s largest design teams describe how AI
    is changing the way they work.

    Speaker
    Brainstorm Design 2023
    CHARLES HAYES
    PARTNER AND EXECUTIVE MANAGING DIRECTOR, ASIA OF IDEO
    Brainstorm Design 2023
    KATRINA ALCORN
    FORMER GENERAL MANAGER, DESIGN AT IBM
    Brainstorm Design 2023
    PRUE JONES
    DESIGN LEAD AT ACCENTURE SONG (MELBOURNE)
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE
    2023-12-06
    14:55-15:10

    SMALL SPACES, BIG IDEAS

    An architectural studio leader offers novel solutions for creating more
    space for shrinking families in growing cities.

    Speaker
    Brainstorm Design 2023
    青山周平 SHUHEI AOYAMA
    FOUNDER AND DIRECTOR ARCHITECT OF B.L.U.E. ARCHITECTURE STUDIO
    Brainstorm Design 2023
    Fang Wang
    Executive Editor, Shanghai, FORTUNE China
    2023-12-06
    15:10-15:35

    CHARGING AHEAD: DESIGN AND THE FUTURE OF MOBILITY

    Why design will play a key role in deciding what companies win the
    global race to dominate the electric vehicle industry.

    Speaker
    Brainstorm Design 2023
    FRANK WU
    HEAD OF DESIGN AT JIYUE AUTO
    Brainstorm Design 2023
    张帆 ZHANG FAN
    VICE PRESIDENT AND HEAD OF DESIGN AT GAC R&D CENTER
    Brainstorm Design 2023
    Alan Murray
    Chief Executive Officer, FORTUNE
    2023-12-06
    15:35-15:50

    SEEING DOUBLE: ENHANCING USER EXPERIENCE WITH DIGITAL TWINS

    Designers at a leading European design studio show how digital twins
    can help clients understand how people will experience buildings and
    cities—before they are built.

    Speaker
    Brainstorm Design 2023
    JAN BUNGE
    PARTNER AT SQUINT/OPERA
    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends
    2023-12-06
    15:50-16:15

    NETWORKING AND COFFEE BREAK

    2023-12-06
    16:15-16:35

    DESIGN FOR GOOD

    Leaders of the corporate design alliance are teaming up to tackle the
    world’s biggest problem. Founders of the network explain how this
    year, they used design to help take on a host of ‘wicked’ global
    problems related to water.

    Speaker
    Brainstorm Design 2023
    Ben Sheppard
    Co-founder and Chair, Design for Good
    Brainstorm Design 2023
    Teman Evans
    Global Chief of Design, General Mills
    Brainstorm Design 2023
    Nicholas Gordon
    Co-chair, Brainstorm Design; Editor, Asia at Fortune
    2023-12-06
    16:35-17:00

    HOW AI IS TRANSFORMING ARCHITECTURE

    The world’s architects are using AI to imagine other-worldly buildings.

    Speaker
    Brainstorm Design 2023
    何宛余 HE WANYU
    FOUNDER AND CEO OF XKOOL TECH
    Brainstorm Design 2023
    TIM FU
    DESIGNER AND FOUNDER OF STUDIO TIM FU LTD
    Brainstorm Design 2023
    Fang Wang
    Executive Editor, Shanghai, FORTUNE China
    2023-12-06
    17:00-17:20

    DESIGNING FOR SCALE

    Startups now realize that a designer isn’t someone you hire only after
    you scale. Founders ignore design at their peril; without it, they risk
    making a product that doesn’t fit the market. Experts from the startup
    space explain how the principles of design—defining the problem,
    talking to potential users, and generating new ideas—are critical for any
    new tech company.

    Speaker
    Brainstorm Design 2023
    ANOUK SYLVESTRE
    DIRECTOR DESIGN OF BCGX SINGAPORE
    Brainstorm Design 2023
    MINH TRAN
    VICE PRESIDENT OF OPERATIONS AND ACADEMIC AFFAIRS AT GOODNOTES
    Brainstorm Design 2023
    Nicholas Gordon
    Co-chair, Brainstorm Design; Editor, Asia at Fortune
    2023-12-06
    17:20-17:40

    A CONVERSATION WITH TINA NORDEN

    Speaker
    Brainstorm Design 2023
    Tina Norden
    Partner and Principal at Conran and Partners
    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends
    2023-12-06
    17:40-17:55

    DESIGN IN FOCUS: LIVING WITH EMERGING TECHNOLOGIES

    We live in a time when technology is always emerging, change is
    constant, and the path ahead is rarely obvious. The way we think
    about these technologies like AI now will determine what
    possibilities and perils we might discover or avoid down the road.
    An expert working at the intersection of media and design
    proposes new ways to think about and make the most of our everemerging tech.

    Speaker
    Brainstorm Design 2023
    SCOTT DOORLEY
    CREATIVE DIRECTOR OF STANFORD D.SCHOOL
    2023-12-06
    17:55-18:15

    DESIGN LEADERSHIP

    Speaker
    Brainstorm Design 2023
    Teman Evans
    Global Chief of Design, General Mills
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE
    2023-12-06
    18:15-18:20

    CLOSING REMARKS

    2023-12-06
    18:20-21:00

    COCKTAIL, ENTERTAINMENT AND DINNER

    REGISTRATION DESK OPENS

    WELCOME REMARKS

    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE

    Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.

    DESIGN’S NEXT CHAPTER

    Brainstorm Design 2023
    Ben Sheppard
    Co-founder and Chair, Design for Good

    Ben is co-founder and chair of Design for Good: a global non-profit that brings together hundreds of the world’s best designers to develop solutions for the United Nations' sustainable development goals. Members include Airbus Commercial, bp, DBS Bank, General Mills, LIXIL, Logitech, Lloyds Banking Group, Nedbank, Nestlé, McKinsey & Company, Microsoft, PepsiCo, Philips, and Royal College of Art. Together the alliance aims to directly improve millions of lives.

    Ben was a longstanding partner at McKinsey & Company, where he led global research on design: convening the quarterly Chief Design Officer roundtable and publishing on the business value of design. He is also senior advisor to the Design Council.


    Brainstorm Design 2023
    CLIFF KUANG
    AUTHOR, USER FRIENDLY; UX DESIGNER AT GOOGLE
    Cliff Kuang, a user-experience designer at Google specializing in emerging AI applications, is also the acclaimed author of "User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play." Praised by the New York Times as "a tour de force, an engrossing fusion of scholarly research [and] professional experience”, the book garnered recognition from Amazon and FORTUNE as one of the best books of the year and is taught in several universities worldwide. Previously, Cliff Kuang was the Head of UX and product at Fast Company; the Founder of Fast Company’s design site, Co.Design, and an editor at Wired. Under his leadership, Co.Design won a National Magazine Award within two years of its founding. Throughout his journalism career, Cliff Kuang edited over 7,000 stories focusing on design and technology.
    Brainstorm Design 2023
    KATRINA ALCORN
    FORMER GENERAL MANAGER, DESIGN AT IBM
    As the former General Manager of Design at IBM, Katrina Alcorn oversees one of the world's most extensive design practices, guiding a team of over 3,000 designers. This team crafts software, hardware, brand, and web experiences used by millions globally. Under Katrina's leadership, IBM's enterprise design thinking practice has trained around half a million individuals across diverse industries worldwide. Before joining IBM in 2021, she spent two decades spearheading strategic design initiatives in Silicon Valley, catering to Fortune 500 companies, startups, and non-profits in high-tech, energy, and healthcare sectors. She is a seasoned speaker at design conferences and has shared her insights on design at prestigious institutions like Harvard and Stanford. Additionally, Katrina Alcorn is also the acclaimed author of "Maxed Out," an award-winning book delving into the challenges faced by mothers in the workplace.
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE

    Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.

    DESIGN IN FOCUS: FOUR FOUNDATIONS FOR AN UNKNOWABLE FUTURE

    Brainstorm Design 2023
    SARAH STEIN GREENBERG
    EXECUTIVE DIRECTOR OF STANFORD D.SCHOOL
    Sarah Stein Greenberg is the Executive Director of the Stanford d.school and the author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways (Ten Speed Press). She leads a community of designers, faculty, and other innovative thinkers who help people unlock their creative abilities and apply them to the world. Sarah Stein Greenberg speaks regularly at universities and global conferences on design, business, and education. She holds an MBA from Stanford's Graduate School of Business, a BA in History from Oberlin College and also serves as a trustee for Rare, a global conservation organization. Among other creative pursuits, she spends her free time as an underwater and wildlife photographer.

    WHEN ANDROIDS DREAM: AI, ART AND THE NEW MARKETPLACE

    Brainstorm Design 2023
    庞智锋 FRANCIS BELIN
    PRESIDENT AT CHRISTIE'S ASIA PACIFIC
    With a distinguished career spanning 17 years in premium and luxury consumer goods, Francis Berlin joined Christie’s in 2016 as Global Managing Director, Asian Art and has held the position of President in Christie’s Asia Pacific since January 2019. He manages all Asia Pacific-based teams and serves as the key decision-maker for all transactions conducted by Asia-based collectors on a global scale, spanning live, online, and private sales. His global purview extends to the supervision of Christie’s Asian and World Art department, as well as the Luxury department. As part of his visionary leadership, Francis Berlin is overseeing a groundbreaking initiative to relocate Christie’s APAC headquarters to The Henderson in 2024—a prominent new structure in Hong Kong's central business hub with 50,000 square feet of art-inspired space. This move aims to enhance Christie’s ability to deliver exceptional service to clients and enthusiasts, boasting a year-round saleroom and state-of-the-art gallery presence in Asia. Outside of his corporate responsibilities, Francis Berlin is a member of the Board of Advisors for Kids Earth Fund in Japan and serves on various boards as non-executive Chairman and Independent Non-executive Director.
    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends

    Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.

    NETWORKING AND COFFEE BREAK

    THE POWER OF SKETCHING

    Brainstorm Design 2023
    纪达夫 KEITH GRIFFITHS
    CHAIRMAN & FOUNDER, GLOBAL PRINCIPAL DESIGNER OF AEDAS
    Keith Griffiths is the Chairman, Founder and Global Principal Designer of Aedas, one of the world’s largest architectural practices with 1,100 staff in 12 offices internationally. At the core of Aedas' inception is the precept that architectural design hinges upon a profound understanding of the social and cultural fabric of the cities and communities it serves. As an internationally respected architect and masterplanner with over four decades of experience in city-scale urban planning and designing high-rise, high-density buildings, he leads Aedas’ diverse portfolio of high-rise residential, commercial, retail and mixed-use buildings across Asia, Europe, the Americas and the Middle East. Notably, Keith Griffiths is one of the creative minds behind the famous city skyline of Hong Kong and numerous iconic developments throughout the cities of China and Southeast Asia.
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE

    Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.

    DESIGN IN FOCUS: HOW TO USE DATA TO CREATE BETTER CITIES FOR EVERYONE

    Brainstorm Design 2023
    LISELOTT STENFELDT
    DIRECTOR OF R&D AT GEHL
    As the Director of R&D at Gehl, Liselott Stenfeldt is responsible for developing strategic visions and innovative concepts that incorporate citizen-centricity and new models of collaboration, with the goal to guide future urban development. She is driven by her curiosity to discover how technology can contribute positively to make everyone's life easier and healthier, such as: how can we collect, process and share data in order to help expose new patterns and unfold hidden communities, as well as social connections in order to create a better, and more inclusive cities for everyone?

    DESIGN IN FOCUS: PROBLEM SOLVING AT MASSIVE SCALE

    Brainstorm Design 2023
    CLIFF KUANG
    AUTHOR, USER FRIENDLY; UX DESIGNER AT GOOGLE
    Cliff Kuang, a user-experience designer at Google specializing in emerging AI applications, is also the acclaimed author of "User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play." Praised by the New York Times as "a tour de force, an engrossing fusion of scholarly research [and] professional experience”, the book garnered recognition from Amazon and FORTUNE as one of the best books of the year and is taught in several universities worldwide. Previously, Cliff Kuang was the Head of UX and product at Fast Company; the Founder of Fast Company’s design site, Co.Design, and an editor at Wired. Under his leadership, Co.Design won a National Magazine Award within two years of its founding. Throughout his journalism career, Cliff Kuang edited over 7,000 stories focusing on design and technology.

    DESIGNING SPECTACLES

    Brainstorm Design 2023
    Andrew Lazarow
    Studio Leader, the LAB at Rockwell Group

    Andrew Lazarow is the Studio Leader of the LAB at Rockwell Group. He oversees the experience design and technology studio embedded within Rockwell Group. As an award-winning interactive designer, Andrew Lazarow leads the LAB in creating compelling branded experiences, immersive environments, exhibitions, and pop-ups. Notable projects include FUTURES at the Smithsonian Arts and Industries Building, the Harvey Fierstein Theatre Lab at the New York Public Library, the Museum of Broadway, an immersive theater for Norwegian Cruise Lines, and Illuminarium Experiences in Atlanta and Las Vegas. Prior to joining Rockwell Group, he regularly collaborated with the firm, contributing as the video and projections designer for Terms of My Surrender on Broadway and the Norwegian Cruise Lines tour of Kinky Boots. Andrew Lazarow has taught design at New York University for the past eight years.

    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends

    Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.

    YES, WE CAN: REIMAGINING AN ICONIC BRAND VIA ZOOM

    Brainstorm Design 2023
    MAURO PORCINI
    CHIEF DESIGN OFFICER AT PEPSICO
    Mauro Porcini is PepsiCo's pioneer Chief Design Officer, having first joined the company in 2012. Living up to expectations, he infuses design thinking into PepsiCo’s culture and created a new approach to innovation by design that impacts the company’s product platforms and brands. His expertise spans from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He is also an accomplished author, publishing his first English book in 2022 titled "The Human Side of Innovation. The Power of People in Love with People (Berrett-Koehler)", which centers around innovation, design and leadership. The book was named a Gold Winner of the Better Future – New York Design Award upon its release. Currently, Mauro Porcini is the President of the Politecnico of Milan Foundation in the United States (Fellows of Politecnico) and sits on the board of directors of the Design Management Institute, as well as on the advisory council of other design, art, innovation and business institutions.
    Brainstorm Design 2023
    Alan Murray
    Chief Executive Officer, FORTUNE

    Alan Murray is CEO of Fortune Media. He oversees the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Murray also writes a closely-read daily newsletter for Fortune, CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center’s digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as deputy managing editor, executive editor online, Washington bureau chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the author of multiple books, including Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.

    SWITCH BREAK

    NETWORKING LUNCH

    SWITCH BREAK

    MACAU’S DESIGN FUTURE

    Brainstorm Design 2023
    Alan Murray
    Chief Executive Officer, FORTUNE

    Alan Murray is CEO of Fortune Media. He oversees the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Murray also writes a closely-read daily newsletter for Fortune, CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center’s digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as deputy managing editor, executive editor online, Washington bureau chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the author of multiple books, including Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.

    SUBMARINE DREAM: A DEEP DIVE WITH TOM DIXON

    Brainstorm Design 2023
    Tom Dixon
    Founder and Creative Director, Tom Dixon

    Established in 2002, Tom Dixon is a British luxury design brand which is represented in 90 countries. Specialising in furniture, lighting and accessories, Tom Dixon has hubs in London, Milan, New York, Tokyo and China. With an aesthetic that is intrinsically inspired by the brand’s British roots, the products are internationally recognised and appreciated for their pioneering use of materials and techniques. Founder and eponymous Creative Director Tom Dixon (OBE) is a restless innovator who rose to prominence in the mid-1980s as a maverick, untrained designer with a line in welded salvage furniture and is now one of the industry’s most feted British designers, internationally heralded as a significantly original talent.

    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends

    Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.

    LEVERAGING AI’S POWER

    Brainstorm Design 2023
    CHARLES HAYES
    PARTNER AND EXECUTIVE MANAGING DIRECTOR, ASIA OF IDEO
    Charles Hayes is the Executive Managing Director of IDEO Asia and Partner. He drives IDEO's business growth and impact through his work which ranges from guiding programs that deliver innovation for clients, to providing strategic advisory to executive teams and building creative capabilities. With 15 years of experience working with clients across the Asia Pacific Region, he has been awarded accolades like the Magnolia Silver Award by the Foreign Affairs Office of the Shanghai Municipal People's Government for outstanding contributions. He was recognized in 2014 by Fast Company China magazine as one of 100 Most Creative People in Business, selected by The Aspen Institute as a First Movers Fellow in the class of 2016, and served as a member of the World Economic Forum Global Future Council on China (2020-22).
    Brainstorm Design 2023
    KATRINA ALCORN
    FORMER GENERAL MANAGER, DESIGN AT IBM
    As the former General Manager of Design at IBM, Katrina Alcorn oversees one of the world's most extensive design practices, guiding a team of over 3,000 designers. This team crafts software, hardware, brand, and web experiences used by millions globally. Under Katrina's leadership, IBM's enterprise design thinking practice has trained around half a million individuals across diverse industries worldwide. Before joining IBM in 2021, she spent two decades spearheading strategic design initiatives in Silicon Valley, catering to Fortune 500 companies, startups, and non-profits in high-tech, energy, and healthcare sectors. She is a seasoned speaker at design conferences and has shared her insights on design at prestigious institutions like Harvard and Stanford. Additionally, Katrina Alcorn is also the acclaimed author of "Maxed Out," an award-winning book delving into the challenges faced by mothers in the workplace.
    Brainstorm Design 2023
    PRUE JONES
    DESIGN LEAD AT ACCENTURE SONG (MELBOURNE)
    Hailed as one of the foremost creative experts in the world by LLB Online, Prue has held numerous creative leadership positions across the advertising, design and digital industries over a career spanning 25 plus years. During that time, she has participated as a juror on multiple Australian and international design awards, including Spikes Asia and Cannes. Prue is also a sometime creative futurist and sought-after speaker on the impact of emerging technologies and how they’ll shape the way we interact with governments, systems, services, products and each other. As a passionate advocate for the advancement of women in the notoriously male-dominated creative industries, Prue also co-conceived and launched the Never Not International Women’s Day initiative aimed at elevating the voices of creative women which has been running 24/7 for the last three years.
    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE

    Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.

    SMALL SPACES, BIG IDEAS

    Brainstorm Design 2023
    青山周平 SHUHEI AOYAMA
    FOUNDER AND DIRECTOR ARCHITECT OF B.L.U.E. ARCHITECTURE STUDIO
    Shuhei Aoyama is the Director of B.L.U.E. Architecture Studio, which he founded in 2014 in Beijing. His main representative works include Zolaism Café, 1402 Coffee, Tang Hotel, % Arabica Coffee, Kuanzhai Alley and BAN Villa. Shuhei Aoyama's outstanding works have received recognition from prestigious global awards, exemplified by his company B.L.U.E. Architecture Studio's accolades such as the Architizer A+Awards, Architecture MasterPrize and Restaurant & Bar Design Awards. He has also been rated as ‘Model Young Designer of the Year’ by Beijing Youth Weekly in 2017. That same year, he was named among the '40 under 40 - Chinese Outstanding Young Designers' and recognized as the '2017 Best International Entrepreneur of the Year - Yicai Brilliant 20'.
    Brainstorm Design 2023
    Fang Wang
    Executive Editor, Shanghai, FORTUNE China

    Wang Fang is Executive Editor, Shanghai, of Fortune China.Before joining Fortune in March 2021, she spent 18 years at the Financial Times, holding multiple roles including online news editor (New York City), multimedia producer (London), and senior duty editor of the FT’s Chinese website (Beijing).Fang graduated from New York University in 2003 with an MA degree in business and economic reporting.She received her BA degree in journalism from Fudan University in Shanghai in 1999. Between 1999 and 2001 she was a technology industry reporter at Shanghai Daily.

    CHARGING AHEAD: DESIGN AND THE FUTURE OF MOBILITY

    Brainstorm Design 2023
    FRANK WU
    HEAD OF DESIGN AT JIYUE AUTO
    Frank Wu is a renowned Chinese American automotive and technology designer. His work has received numerous international design accolades, including German Red Dot Design, IF Design, and Japan's Good Design Awards. Wu serves as CDO and Head of Design at Jiyue Robocar, a premium robotic EV startup jointly launched by Chinese tech giant Baidu and automaker Geely. Jiyue specializes in developing advanced AI technology and P2P autonomous driving vehicles featuring next-generation 3D HMI interface. At Jiyue, Wu is responsible for leading a global design team and oversees the design development of all advanced vehicle and technology projects, including the highly anticipated Jiyue ROBOCAR 01 sports SUV and ROBOCAR 02 sports sedan. Wu is known for his ability to combine cutting-edge technology with pure and functional design that are both aesthetically modern yet highly efficient.
    Brainstorm Design 2023
    张帆 ZHANG FAN
    VICE PRESIDENT AND HEAD OF DESIGN AT GAC R&D CENTER
    Zhang Fan is responsible for the management of all the model design of GAC Group's self-developed brands "GAC MOTOR" and "AION". The models have received the Gold Award of the China Exterior Design Award, China Excellent Industrial Design Award, China Design Red Star Award, Germany iF Design Award, etc. GAC adopts its "China-leading and world-pioneering" design strength to promote its self-developed brand sales and market growth. At the same time, as a representative of China's local car design brand, GAC has taken a significant position for Chinese automotive design in the world.
    Brainstorm Design 2023
    Alan Murray
    Chief Executive Officer, FORTUNE

    Alan Murray is CEO of Fortune Media. He oversees the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Murray also writes a closely-read daily newsletter for Fortune, CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center’s digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as deputy managing editor, executive editor online, Washington bureau chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the author of multiple books, including Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.

    SEEING DOUBLE: ENHANCING USER EXPERIENCE WITH DIGITAL TWINS

    Brainstorm Design 2023
    JAN BUNGE
    PARTNER AT SQUINT/OPERA
    As the Partner at Squint/Opera, Jan Bunge assumes a pivotal role in steering the creative and digital excellence of numerous international projects. He cultivates enduring partnerships with industry leaders, playing an instrumental role in advancing the studio's influence in the built environment and green technology sectors. His extensive network also ensures he remains abreast of the latest technology and industry trends, integrating them to push the boundaries of the studio's work. Boasting two decades of professional expertise, Jan Bunge possesses an intimate knowledge of the realms of architecture and urban design. His thought leadership expertise is in: Digital Twins, the impact of digital technology on the spatial experience of our built environment, technology and collaboration in the built environment (VR/AR), and data sharing and ethics in the built environment.
    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends

    Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.

    NETWORKING AND COFFEE BREAK

    DESIGN FOR GOOD

    Brainstorm Design 2023
    Ben Sheppard
    Co-founder and Chair, Design for Good

    Ben is co-founder and chair of Design for Good: a global non-profit that brings together hundreds of the world’s best designers to develop solutions for the United Nations' sustainable development goals. Members include Airbus Commercial, bp, DBS Bank, General Mills, LIXIL, Logitech, Lloyds Banking Group, Nedbank, Nestlé, McKinsey & Company, Microsoft, PepsiCo, Philips, and Royal College of Art. Together the alliance aims to directly improve millions of lives.

    Ben was a longstanding partner at McKinsey & Company, where he led global research on design: convening the quarterly Chief Design Officer roundtable and publishing on the business value of design. He is also senior advisor to the Design Council.


    Brainstorm Design 2023
    Teman Evans
    Global Chief of Design, General Mills

    As Global Chief of Design at General Mills, Teman brings with him a diverse background, including design leadership within agencies and global CPG organizations. Before General Mills, Teman was the Global Director of Brand Design and Customer Experience Design at PepsiCo. Prior to that, he was Vice President of Branding and Strategy at FCB (Foote, Cone, & Belding), and also worked with renowned architects David Rockwell in NYC and Rem Koolhaas in Europe and Asia. As an entrepreneur, Teman co-founded DIOSCURI, a design and brand consulting agency with products sold around the world and appearing in several media outlets, including Time Magazine, The New York Times, and the Oprah Winfrey Show. Teman holds a master’s degree from Harvard University’s Graduate School of Design, where he is also a faculty member, teaching courses in design thinking, branding and strategic innovation.

    Brainstorm Design 2023
    Nicholas Gordon
    Co-chair, Brainstorm Design; Editor, Asia at Fortune

    Nicholas Gordon is a Hong Kong-based associate editor, where he assists with audience development and commentary coverage for the Asia-Pacific region. Before joining Fortune, he worked as a content manager for a Hong Kong-based think tank working on regional economic development issues. He has a masters in international relations from Oxford University and a bachelors in social studies from Harvard College.

    HOW AI IS TRANSFORMING ARCHITECTURE

    Brainstorm Design 2023
    何宛余 HE WANYU
    FOUNDER AND CEO OF XKOOL TECH
    Wanyu He, founder and CEO of XKool Tech, adjunct assistant professor of Faculty of Architecture, PhD Candidate of FIU artificial intelligence and space architecture. She was a senior project architect in OMA for seven years, with experience in project management, business and brand, during which period she took charge of many international projects, including the Shenzhen Stock Exchange. MSc. in Architecture and Urban design (Design and computer algorithm) at Delft University of Technology, Berlage Institution, sci-fi author.
    Brainstorm Design 2023
    TIM FU
    DESIGNER AND FOUNDER OF STUDIO TIM FU LTD
    Tim Fu is a renowned architectural designer specializing in advanced computation and Artificial Intelligence (AI). Emerging from Zaha Hadid Architects, he has founded Studio Tim Fu, an avant-garde architectural firm pioneering the integration of AI into visionary design. As an avid educator, he has held various workshops on advanced computation in design and actively advocates on the use and integration of AI in the architectural industry. He's a prominent voice on the use of AI in architecture, speaking at numerous universities and global conferences and cultivated a significant online presence by sharing content that highlights both his innovative designs and the utilization of AI technologies.
    Brainstorm Design 2023
    Fang Wang
    Executive Editor, Shanghai, FORTUNE China

    Wang Fang is Executive Editor, Shanghai, of Fortune China.Before joining Fortune in March 2021, she spent 18 years at the Financial Times, holding multiple roles including online news editor (New York City), multimedia producer (London), and senior duty editor of the FT’s Chinese website (Beijing).Fang graduated from New York University in 2003 with an MA degree in business and economic reporting.She received her BA degree in journalism from Fudan University in Shanghai in 1999. Between 1999 and 2001 she was a technology industry reporter at Shanghai Daily.

    DESIGNING FOR SCALE

    Brainstorm Design 2023
    ANOUK SYLVESTRE
    DIRECTOR DESIGN OF BCGX SINGAPORE
    Anouk Sylvestre is currently leading the design practice at BCG X Singapore. A designer at heart, with a background in cognitive science, Anouk combines purpose driven storytelling and branding, from her time at Landor, with building world class consumer products at R/GA and lean experimentation from her startup and corporate venture building experience. She has worked in Europe, China and South East Asia, crafting brands and services for large corporates such as BMW, P&G, Google, ING, Standard Chartered, as well as 0 to 1 start-ups. She believes that in a world where ideas have become commoditized, our role as designers is to select and validate the ones that really matter.
    Brainstorm Design 2023
    MINH TRAN
    VICE PRESIDENT OF OPERATIONS AND ACADEMIC AFFAIRS AT GOODNOTES
    Dr. Minh Tran is currently the Vice President of Operations and Academic Affairs at Goodnotes, a beloved digital note-taking app that won Apple's 2022 iPad App of the Year and is enjoyed by more than 24 million monthly users around the world. With a BA in Psychology from Yale University and a Doctorate in Education from HKU, Dr. Tran's career has spanned the globe, from teaching 5th grade in Los Angeles to literature at CUHK to advising governments around the world on large-scale assessment and training projects. Before Goodnotes, he was the founding Executive Director of Bloom KKCA Academy, a new Hong Kong bilingual school of innovation. Dr. Tran is on a Board Trustee of CUHK's New Asia College and the Yale-China Association.
    Brainstorm Design 2023
    Nicholas Gordon
    Co-chair, Brainstorm Design; Editor, Asia at Fortune

    Nicholas Gordon is a Hong Kong-based associate editor, where he assists with audience development and commentary coverage for the Asia-Pacific region. Before joining Fortune, he worked as a content manager for a Hong Kong-based think tank working on regional economic development issues. He has a masters in international relations from Oxford University and a bachelors in social studies from Harvard College.

    A CONVERSATION WITH TINA NORDEN

    Brainstorm Design 2023
    Tina Norden
    Partner and Principal at Conran and Partners

    Tina is an architect and interior designer with a diverse portfolio stretching across many contexts and continents, from hotel and restaurant design to high-end residential. Tina has recently completed her second project for 5 Star Park Hyatt with the opening of Jakarta and the new Peninsula Boutique Café and Flower Atelier in London. She is currently working on a number of residential and hospitality projects globally. With every project, Tina approaches the brief by delving into its context and unique history to create timeless spaces that tell a story. She designs for style over fashion to ensure the result is long-lasting and consistently fresh.

    Brainstorm Design 2023
    Tony Chambers
    Co-chair, Brainstorm Design; Founder and Creative Director Studio TC & Friends

    Tony Chambers is a Creative Director, Design Consultant and Editor. He is the founder of creative agency TC & Friends and co-founder, with artist Ryan Gander, of OTOMOTO – the design, art and ideas platform. Tony Chambers is the editor and creative director of the definitive monograph of designer Paul Smith published by Phaidon and the Co-Chair of Brainstorm Design, Fortune magazine’s design & business conference. He is the former Editor-in-Chief and Creative Director of Wallpaper* magazine, Art Director of British GQ and Art Editor of The Sunday Times Magazine. He is a recipient of the Mark Boxer Award – the most prestigious honour in British publishing. He sits on the board of Trustees of the Barbican Arts Centre and the Whitechapel Galleries Ventures board.

    DESIGN IN FOCUS: LIVING WITH EMERGING TECHNOLOGIES

    Brainstorm Design 2023
    SCOTT DOORLEY
    CREATIVE DIRECTOR OF STANFORD D.SCHOOL
    Scott Doorley, as the Creative Director at the Stanford d.school, is a multi-faceted professional involved in design, education, and writing. With extensive experience in film and human computer interaction, he teaches classes at the intersection of media and design. His design and interactive installations have been exhibited in museums spanning from San Jose, USA to Helsinki, Finland. Additionally, his work has appeared in various distinguished publications like the New York Times, Fast Company and the Architecture and Urbanism magazines.

    DESIGN LEADERSHIP

    Brainstorm Design 2023
    Teman Evans
    Global Chief of Design, General Mills

    As Global Chief of Design at General Mills, Teman brings with him a diverse background, including design leadership within agencies and global CPG organizations. Before General Mills, Teman was the Global Director of Brand Design and Customer Experience Design at PepsiCo. Prior to that, he was Vice President of Branding and Strategy at FCB (Foote, Cone, & Belding), and also worked with renowned architects David Rockwell in NYC and Rem Koolhaas in Europe and Asia. As an entrepreneur, Teman co-founded DIOSCURI, a design and brand consulting agency with products sold around the world and appearing in several media outlets, including Time Magazine, The New York Times, and the Oprah Winfrey Show. Teman holds a master’s degree from Harvard University’s Graduate School of Design, where he is also a faculty member, teaching courses in design thinking, branding and strategic innovation.

    Brainstorm Design 2023
    Clay Chandler
    Chair, Brainstorm Design; Executive Editor, Asia FORTUNE

    Clay Chandler is Fortune’s Asia editor. Based in Hong Kong, Clay oversees Fortune’s editorial operations throughout the region, contributes feature articles, commentary, and news analysis to the magazine and Fortune.com, and leads the Asia- and China-based conferences. Clay writes Eastworld, a twice-weekly newsletter with analysis of developments in Asian business, finance, and technology. Clay returned to Fortune after a six-year stint at McKinsey & Company. He worked previously for Fortune as Asia Editor in Beijing, and before that covered business, economics, and technology in the U.S. and Asia as senior staff writer for the Wall Street Journal and the Washington Post. Clay has lived in Hong Kong, Beijing, Shanghai, and Tokyo, and reported from every major Asian capital. He speaks Mandarin and Japanese, is a graduate of Harvard University and a former fellow of Harvard’s John King Fairbank program on Chinese studies.

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