Spicy food lovers of Beijing, get ready to ignite your senses and spice up your life as tickets go on sale for the 2024 Hot & Spicy Fest! The fest, brought to you by hot sauce brand TABASCO ®, will be taking place Jun 29-30 at C7 Light Theater Outdoor Square, in Universal Creative Park (UCP) located just north of 798 Arts District.

Tickets

Standard Early Bird Ticket: RMB 25

Includes:

Hot & Spicy Fest wristband 

Themed bandana

VIP Ticket: RMB 138

Includes:

Hot & Spicy Fest wristband 

Themed bandana

Chew La La fridge magnet

Hot & Spicy Fest bucket hat

Hot & Spicy Fest novelty glasses

Hot & Spicy Fest glittery bag

Bottle of TABASCO ® hot sauce (60ml)

TABASCO ® special edition phone holder

Onsite Tickets: RMB 35

Includes:

Hot & Spicy Fest wristband

Children 1.4m and under get into the fest for FREE every day before 2pm and children under 1.2m get in for FREE ALL DAY!

This fiery celebration promises to bring together heat enthusiasts from all corners, offering a tantalizing array of spicy dishes and bold flavors from 40+ vendors serving up cuisine from across the globe that will knock your socks off! There will also be plenty of icy drinks, ice cream and more to help cool down both your tongue and your whole body!

Our annual Chili Pepper Eating Contest will also be making a return, and whether you’ve got the bravado to sign up or just want to witness some faces turning redder than a ripe habanero it’s guaranteed to be an event you don’t want to miss! We’ll have more info on how contestants can sign up closer to the day of the fest. As well as the Chili Eating Contest we'll have plenty of other entertainment from DJs to dancing to live music and more fun to make this the hottest weekend of the year! 

Our lovely Hot & Spicy Fest mascot Chew La La the Chinese tree shrew will also be making a return.

The Theme

This year the theme for Hot & Spicy Fest is Summer of Spice! We want to see your spiciest and most cooling summer outfits – think shorts, tank tops, summer dresses, beachwear, flip flops etc. – because not only is the food going to be hot hot hot but the weather too. Don’t worry about the heat though! We will have numerous measures in place at the venue to help you cool off, so you may also want to wear clothes that you can get wet

The Venue

C7 Light Theater Outdoor Square is conveniently located in Universal Creative Park (UCP), just a stone’s throw north of 798 Arts District. UCP is mostly made up of large industrial buildings that are relics from the '80s.

The park is an innovation hub for the integration of science and technology and culture, focusing on the introduction of five types of business formats: a cultural and art exhibition center, a cultural industry marketing settlement center, a film director creation center, an information media center and an international corporate culture expo center.

Our Sponsor

For group purchase of tickets for more than 20 people, please send an email to：marketing@truerun.com

For booth and business cooperation, please send an email to：sales@truerun.com

For media and brand cooperation, please email to: marketing@truerun.com

Crowd Notice/Release
Please be aware that by attending this festival, you consent to your likeness being used, without compensation, in photography and video in any and all media, whether now know or hereafter devised, for eternity, and you release True Run Media, its successors, assigns and licensees from any liability whatsoever of any nature.