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Campaign亚太 - 出海营销高峰会2023

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Campaign亚太 - 出海营销高峰会2023

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SPEAKERS 演讲嘉宾
  • SHANGHAI GUIJIU CO., LTD. 上海贵酒股份有限公司Alan Yan 鄢克亚
    Alan Yan 鄢克亚
    CEO 总裁, SHANGHAI GUIJIU CO., LTD. 上海贵酒股份有限公司
    鄢克亚先生,中国籍,硕士研究生学历,现任上海贵酒股份有限公司(600696.SH)总裁。凭借多年跨国企业管理经验与专业素养,鄢克亚先生为上海贵酒的商业逻辑注入自己的独到见解,并用世界一流的消费品品牌运营理念高质量经营白酒,带领上海贵酒成为世界一流的融合经典与创新的综合性酒业集团。 鄢克亚先生还曾担任上市公司李宁(02331.HK)战略发展部总监、复星国际(00656.HK)战略发展部高级总监、万威国际(00167.HK)执行董事兼 CEO、三胞集团副总裁兼科技金融产业群董事长、宏图高科(600122.SH)董事长兼总裁等职务。
  • HP Inc. 惠普Alicia E 峨嵋
    Alicia E 峨嵋
    Global Marketing Insights Lead – Personal System 全球营销洞察负责人, HP Inc. 惠普
    If life is a metaphor, I’m interested in listening different people’s stories and beautifully metaphors. Being a taste maker, I’d like to create the beautiful senses via understanding people and imaginations, customer in terms of business context. Being an insights person, what I’m doing is integrating arts and science to evoke the awareness of values and the taste of life. E MEI (Alicia) received Master of Global Finance from Fordham University, MBA from Peking University, Mphil in History from National University of Singapore, B.A in Law and B.A in History from Peking University. 12 years of professional experience in marketing, insights and startup business founders. Chinese version Co-translator of book Mastering the Dynamics of Innovation by Professor James M. Utterback from MIT.
  • Mailman 邮人体育Ben Xiaozheng 贲啸铮
    Ben Xiaozheng 贲啸铮
    Business Director 业务总监, Mailman 邮人体育
  • EternityX Marketing Technology 力恒信息科技有限公司Charlene Ree 吕香凝
    Charlene Ree 吕香凝
    Founder and CEO 创始人及CEO, EternityX Marketing Technology 力恒信息科技有限公司
    Charlene Ree is the Founder & CEO of EternityX Marketing Technology Limited, and an established digital trailblazer and growth-centric serial Martech entrepreneur. Her strategic and execution acumen, coupled with two decades of digital marketing experience and a passion for Martech, has led to significant contributions to the industry. In 2022, Charlene’s leadership was recognized by Campaign Asia Pacific when she received the Women Leading Change Award – Entrepreneurship of the Year. Founded in 2018, EternityX serves as a bridge between China and the global market, empowering brands to build a true connection with their target audiences by understanding their true needs. This approach enhances long-term brand value and revenue. EternityX’s proprietary AI programmatic technology enables advanced targeting and precise ad placement, leveraging over 100 billion+ audience data such as demographics, spending power, behaviors, interests, and more. This allows brands to precisely reach their target audiences and generate actionable insights to optimize their marketing campaigns. Under Charlene's leadership, EternityX has expanded to nine offices worldwide, including Hong Kong, Guangzhou, Beijing, Shanghai, Singapore, Sydney, London, New York, and Dubai. EternityX has partnered with over 500+ well known international brands and agencies, including HSBC, P&G, L’Oreal, LVMH, Richemont Group, WPP, Publicis and Dentsu Group, etc.
  • AXA Tianping P&C Insurance Company 安盛天平财产保险有限公司Eva Huang  黄长青
    Eva Huang 黄长青
    Chief Marketing and Communications Officer 首席市场营销及公共事务官, AXA Tianping P&C Insurance Company 安盛天平财产保险有限公司
    Eva has over 20+ years cross industry cross continent marketing and communications experience. She drives brand development in world-leading companies like P&G, Coca-Cola, HSBC and AXA. She launched the first P&G oriental hair care brand, contributed in P&G global hair care strategy. She launched HSBC HNWI brand Jade, SME brand Fusion and Lion Credit Card. She also launched award winning AXA “Confident Family” brand holistic campaign, leading ESG development in AXA.
  • Trip.comFeng Han 冯晗
    Feng Han 冯晗
    Head of Marketing 营销总监, Trip.com
  • NetAppJesse Liu 刘志强
    Jesse Liu 刘志强
    Head of Marketing, APAC & Japan 亚太区市场总经理, NetApp
    刘志强(Jesse Liu) 先生现任 NetApp 公司亚太区市场总经理,主要负责制定公司亚太地区的市场营销战略,管理亚太区营销团队,通过与总部各职能部门紧密协作,治理并推动亚太区域的计划与执行,推动亚太区业务发展。在此之前,他曾担任 NetApp 公司大中华区、东南亚暨韩国市场营销总监。由他率领的团队负责为 NetApp 大中华地区(包括中国大陆、香港、台湾)、东南亚地区及韩国市场制定营销战略规划,负责媒体公共关系与分析师关系管理、品牌管理、渠道通路营销、市场推广等工作。
  • Uniplan China 优尼中国Jessica Xu​ 徐进
    Jessica Xu​ 徐进
    Director of Corporate Communication​ 企业传播总监, Uniplan China 优尼中国
    She has about 20 years of experience in communication across B2B & B2C industries, involved in all aspects of branding, PR, corporate communications, ESGIR and marketing. Prior to joining Uniplan, she worked for Prologis, the world leading logistics real estate company, SGS Switzerland based company, Walmart and advertising agency TBWA. She holds a Master's degree in Marketing and Management from Loughborough University, UK; and a Bachelor's degree from Beijing International Studies University.
  • TAGSIU Julu Road Flagship Store TAGSIU巨鹿路旗舰店Jimmy Hu 胡柳成
    Jimmy Hu 胡柳成
    Owner 主理人, TAGSIU Julu Road Flagship Store TAGSIU巨鹿路旗舰店
    Jimmy Hu is the owner of TAGSIU Julu road flagship store and the General Manager of Webpower China, a world-renowned MarTech company. Jimmy shares in TAGSIU mainly because it has been cultivating the overall solution of cross-border brand digital marketing for more than 10 years, customized a number of well-known web2 and web3 marketing strategies and landing service cases for international brands. Has for Huawei, Sony, Coty, Mytheresa, Estee Lauder Group and many other well-known brands at home and abroad, to provide digital marketing solutions in overseas areas and brand strategy consulting services. He will help TAGSIU organize the comprehensive construction of public to private domains, and help TAGSIU achieve public-private domain linkage in the social retail track through multi-touch traffic blessing and the introduction of different traffic channels. At the same time, he will use his rich experience to help TAGSIU develop more powerful software and hardware capabilities, and expand to Southeast Asia, Japan and Australia, which are suitable for TAGSIU’s growth.
  • Franke 瑞士弗兰卡Junny Ni 倪俊
    Junny Ni 倪俊
    Asia Marketing Director 亚洲市场总监, Franke 瑞士弗兰卡
  • ACCOR GROUP 雅高集团Ken Wong 黄谨言
    Ken Wong 黄谨言
    Chief Brand & Commercial Officer, Greater China 大中华区首席品牌与商务官, ACCOR GROUP 雅高集团
    Mr. Ken WONG is the industry veteran with over 30 years of experience and a strong reputation in China and the Asia Pacific region. Prior to joining Accor, Ken was Vice President of Commercial at Shanghai Disney Resort responsible for Marketing, Sales, Consumer Insights, Digital Business, and Revenue Management. Prior to that, he held senior leadership positions in Sales and Marketing at InterContinental Hotels Group and across several Marriott hotels in Greater China. Ken is now leading the Accor Greater China team to develop strategic approaches in digital innovation, channel management, branding, loyalty membership programs and more, as well as continuing to drive sales and distribution performance along with the growth of the regional team.
  • Llinks Law Offices 通力律师事务所Kenneth Kong 孔焕志
    Kenneth Kong 孔焕志
    Partner 合伙人律师, Llinks Law Offices 通力律师事务所
    Mr. Kong has represented more than 50 renowned multinational companies, mostly Fortune 500s, on their green-field projects, joint ventures, mergers and acquisitions and compliance matters (anti-corruption and commercial bribery, and government investigations) in China.​ Mr. Kong also successfully counseled more than 30 projects in the areas of M&A and capital market, including quite a few successful inbound acquisitions launched by Fortune 500 companies (Henkel, 3M, P&G, Philips, DANONE, Coca-Cola, and Heineken, to name a few), and investment or acquisition projects of Chinese SOEs and private companies in Europe, America, Canada, and South Africa in the sectors including industrial manufacturing, infrastructure and clean energy. Furthermore, Mr. Kong has represented various Chinese listed companies in their major assets reorganization projects in the healthcare, internet game and food sectors. Mr. Kong also regularly represents private equity and venture capital funds in their daily management and investment projects in China.​ Prior to joining in Llinks, Mr. Kong has once worked with a top 500 Chinese private company as general counsel, during which he has been providing legal support to more than 15 subsidiaries in Zhejiang, Xinjiang of China, and Canada and supervising general corporate, M&A, and compliance of the company. ​
  • Microsoft Advertising, China 微软广告中国区Kramer Wang 王加伦
    Kramer Wang 王加伦
    Head of Partner Sales 销售总监, Microsoft Advertising, China 微软广告中国区
    Kramer is the Head of Partner Sales with Microsoft Advertising, China, with 15 years’ experience in China’s cross-border advertising industry with profound experience and knowledge of brand, agency, e-commerce, performance marketing area. 拥有 15 年跨境出海互联网广告行业从业经验,对品牌、代理商合作伙伴、跨境电商以及效果广告有深入的理解.
  • Publicis Groupe China 阳狮集团中国Tomy Chan 陈俊丞
    Tomy Chan 陈俊丞
    Managing Director Technology 数据与技术董事总经理, Publicis Groupe China 阳狮集团中国
    With over 20 years of experience, Tomy is responsible for building data & technology solutions as well as testing emerging tech-related opportunities, which includes AI. Tomy has vast industry experience within start-ups, VC firms, experiential and digital agencies. He is considered as an innovator, entrepreneur and expert in data driven innovation, with a proven track record across verticals such as FMCG, automobile and technology.
  • Colliers 高力国际Winnie Tong 童玲玲
    Winnie Tong 童玲玲
    Head of Marketing, China 大中华区市场总监, Colliers 高力国际
  • Campaign Asia Pacific Campaign亚太Alison Yung 容霈薷
    Alison Yung 容霈薷
    Event Director 活动总监 Campaign Asia Pacific Campaign亚太
  • Campaign亚太大中华区Minnie Wang 王婉
    Minnie Wang 王婉
    Senior Reporter, Greater China 大中华区资深记者, Campaign亚太大中华区