ByteDance launched Toutiao, one of its flagship products, in August 2012. It followed that success with the launch of Douyin in September 2016. Approximately a year later, ByteDance accelerated globalization with the launch of its global short video product, TikTok. It quickly took off in markets like Southeast Asia, signaling a new opportunity for the company.

ByteDance acquired Musical.ly in November 2017 and subsequently merged it with TikTok. Today, the TikTok platform, which is available outside of China, has become the leading destination for short-form mobile videos worldwide.

In support of its mission to Inspire Creativity and Enrich Life, ByteDance has made it easy and fun for people to connect with, create and consume content. People are also able to discover and transact with a suite of more than a dozen products and services such as TikTok, CapCut, TikTok Shop, Lark, as well as products and services specific to the China market, including Fanqie, Feishu and Douyin E-commerce.

字节跳动于2012年8月推出了旗舰产品之一头条。继2016年9月推出抖音后，公司取得了成功。大约一年后，字节跳动推出了全球短视频产品TikTok，加速了全球化进程。公司迅速在东南亚等市场起飞，标志着公司的新机遇。

字节跳动于2017年11月收购了Musical.ly ，随后将其与TikTok合并。如今，这个在中国以外地区可用的TikTok平台已成为全球短视频的主要目的地。

为了支持其激发创造力和丰富生活的使命，字节跳动使人们能够轻松有趣地连接、创造和消费内容。人们还可以发现和交易十几种产品和服务，如TikTok、CapCut、TikTok商店、Lark，以及针对中国市场的产品和服务，包括番茄、飞书和抖音电子商务。

1. This is a pre-paid event. Please complete registration and payment online in advance. No-shows will be charged with the full price. Cancellations and refunds need to be requested at least 48 hours before the start of the event. Applications after that will not be approved. 

这是预付费活动，请提前在线完成注册和支付。当天未出席将收取全价。 

如需取消报名及退款，您需要在活动开始前48小时以上进行申请，否则申请将不予通过。

2. Limited seats and application is subject for approval. 

名额有限，须经审核。

3. Fapiao will be sent to you digitally to your registered email address in 14 days after the event. 

发票将于活动结束后14天内通过电子邮件发送。

4. For any enquiries, please contact the Event Manager Silvia Li via li.silvia@china.ahk.de or call 0755-26604215.

如有任何咨询，请通过邮箱li.silvia@china.ahk.de或致电0755-26604215联系活动经理李小姐。

5. ByteDance reserves the right to deny entry to competitors. 

字节跳动保留拒绝同行竞争对手参加活动的权利。

German Chamber of Commerce in China - SSW China 
1903 Leatop Plaza | No. 32 Zhu Jiang East Road Tianhe District | 510620 Guangzhou | P.R. China 

T: +86-20-8755 8203  

E: chamber-ssw@china.ahk.de  

www.china.ahk.de

©2023 German Chamber of Commerce in China (GCC) / German Industry and Commerce (Taicang) Co., Ltd. (GIC) and its branches / three Delegations of German Industry and Commerce (Delegation). No part of this event and/or content and/or publication and/or video may be reproduced without prior permission. For further questions, please refer to the provided contact persons.  

While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. All material relating to information, products, and services (or to third party information, products and services), is provided 'as is', without any representation or endorsement made and without warranty of any kind, including the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. The speakers and/or contributors are solely responsible for the content thereof. Views expressed do not necessarily represent those of the German Chamber of Commerce in China and/or the Delegation of German Industry and Commerce in Beijing and/or the Delegation of German Industry and Commerce in Shanghai and/or the Delegation of German Industry and Commerce in Guangzhou and/or the German Industry and Commerce (Taicang) Co., Ltd. and its branches in China, and these entities will not be liable for any loss or damage whatsoever arising from infringement or any defect of rights of the content of the event and/or content. 

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All our events follow Chatham House Rules. The posting of presentation materials is at the speakers' and/or contributors’ discretion. We reserve the right to use any photograph/video taken at any of our events. 

© 2023中国德国商会（GCC）/ 德中工商技术咨询服务（太仓）有限公司（GIC）及分支机构 / 德国工商大会三个代表处（代表处）。本活动以及活动素材、信息发布、视频等，未经许可不得复制。如有疑问，请与联络人联系。 

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